RevOps & GTM

LTV:CAC Ratio

The single ratio that tells you whether your growth engine creates value or burns it: lifetime value divided by acquisition cost.

Definition

LTV:CAC = LTV / CAC. A healthy range sits between 3:1 and 5:1. Below 2:1 the unit economics do not support paid growth. Above 8:1 you are almost certainly underinvesting and leaving market share on the table. Pair it with CAC payback period, since a strong ratio with a 24-month payback still strains cash.

Why it matters

This is the one number a board uses to judge whether to pour fuel on growth. A ratio that looks great but hides an 18-month payback is a cash trap. Most companies optimize CAC in isolation when the ratio, and the payback behind it, is what determines whether scaling is safe.

Where Sophizo applies this: See RevOps →

Related terms

Agentic GTM
Using autonomous AI agents across the entire go-to-market motion, from prospecting to deal close to renewal.
AI Maturity Index
A benchmark score measuring how advanced your organization's AI adoption is compared to peers in your industry.
AI ROI Formula
A quantitative framework for measuring whether your AI investments are compounding or just costing.
Causal Chain Measurement
Tracking the actual sequence of leading indicators that predict revenue outcomes, not the lagging metrics that confirm them too late.
Cost Per Qualified Opportunity (CPQO)
How much it costs your company to generate one real, qualified sales opportunity, the true efficiency metric for pipeline generation.
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