BERT
Google's breakthrough AI model that reads sentences in both directions at once to understand context better.
Definition
Bidirectional Encoder Representations from Transformers, a language model Google introduced in 2018. Unlike earlier models that read text left to right, BERT reads an entire sentence in both directions at once, so it understands each word from the full surrounding context. It is pre-trained using masked language modeling, where random words are hidden and the model learns to predict them, then fine-tuned for specific tasks.
Why it matters
BERT reset the bar for language understanding and still underpins Google Search ranking and many production NLP systems. For teams, it means accurate sentiment analysis, classification, and question answering can be built by fine-tuning an existing model instead of training one from scratch.
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