Free · Seven questions · Three minutes
Your revenue engine wasn't designed. It accumulated.
An AI readiness assessment examines the operating foundations behind your revenue system. The Revenue Architecture Audit uses seven questions to score four dimensions in three minutes. It identifies the constraint holding the others back, so you can discuss the next step from a shared view of how the business works.
The Revenue Architecture Audit scores your revenue engine across four dimensions in three minutes. You get a score on the Accumulated-to-Architected scale, the one constraint capping the others, and the annual EBITDA that gap costs you.
The track record
Built by an operator who carried the number, not a consultant who advised on one.
IBM and HCL Software
68% → 97%
Forecast accuracy rebuilt
John's work at IBM and HCL Software improved forecast accuracy from 68% to 97%.
HCL Software
320%
Qualified pipeline lift
North America RevOps rebuild: source quality, routing, and stage discipline reset end to end.
IBM
78 → 41
Days of sales cycle
Cycle time nearly halved by enforcing exit criteria in the system instead of in the forecast call.
Early stage
3
IPO exits
Employee #6, #11, and #19 at three companies carried through to public offering.
IBM
$180M
Largest engine operated
Full revenue operations and sales strategy ownership at large-company scale.
Career
20 yrs
Inside the engine, not beside it
Two decades as an operator carrying a number, not a consultant advising on one.
CRM
Area VP
Sales leadership
Ran a sales area at the company that defined modern CRM.
Breadth
5
GTM organizations
IBM, a CRM software company, Nintex, HCL Software, and a cloud technology company. Different stacks, same failure modes.
CMT
14,000+
Hours of pattern recognition
Capital markets technical analysis as a CMT candidate. Same discipline, different instrument.
It never happens on purpose. Here is how the pile forms.
The fire starts.
You bought a CRM at $2M ARR. It solved that quarter's problem and became the foundation everything bolted onto.
The pattern sets.
revenue tools at $5M. Enrichment, intent, CS, a BI layer by $20M. The stack grew. Nobody designed it.
The pile meets AI.
This layer reads your customer data and writes to your prospects. The habit that stacked tools now ships decisions.
What you get
Instant · On screenYour score
On the Accumulated-to-Architected scale.
The binding constraint
The one dimension capping the other three.
The annual cost
What the gap gives back, in EBITDA.
Three fixes
The moves that shift your number fastest.
Which chair do you sit in?
Select oneHow the engagement works
One seat. Three phases. Your call after 90 days.
Most fractional engagements are open-ended by design, which is how they turn into annuities. This one has a defined exit at day 90 and tells you exactly what it needs from you at every stage. Select a phase to see what happens, what you bring, and how much of your team's time it actually takes.
What happens
$2,500 fixed
Your estimates get replaced with your actual data. I pull pipeline history, forecast-versus-actual by quarter, and your RevOps cost base, then rebuild the number this audit estimated.
The documented process is rarely the real process. Half of it is exceptions, and the reality lives in one person's head, unwritten. A one-hour interview gets you what someone thinks their job is. We spend the two working sessions getting the job itself, exception handling included, because that's the actual deliverable, not the process map.
Time from you: About 3 hours of your team's time, total.
What you bring
- 01CRM read access, or an export
- 02Last 4 quarters of forecast vs actual
- 03Two 45-minute working sessions
What you walk away with
- , A defensible annual cost figure, sourced
- , Ranked levers with effort and impact
- , The honest call on whether you need help at all
Entry fee
$2,500
Fixed, not an estimate
Sprint length
2 weeks
Two working sessions
If we continue
Credited in full
The Sprint costs nothing
Terms
Engagement terms
Agentic AI Team packages carry a 12-month minimum. Advisory and fractional leadership engagements are month-to-month after the first quarter.